A great website must have the following key elements:

1. Clear and Consistent Branding: Your website should have a consistent and clear branding across all pages, including your logo, color scheme, and typography.
2. Intuitive Navigation: Your website should be easy to navigate with a clear menu structure, intuitive links, and a search bar.
3. Mobile-Friendly Design: With more people browsing the web on their mobile devices, your website must be optimized for mobile use with responsive design.
4. High-Quality Content: Your website’s content should be well-written, informative, and engaging, with images and videos that enhance the user experience.
5. Calls-to-Action: Your website should have clear calls-to-action that guide users towards your desired outcome, whether it’s making a purchase, filling out a form, or contacting you.
6. Fast Loading Times: Users expect fast loading times, so your website must be optimized for speed with compressed images, optimized code, and caching.
7. Security: Your website must be secure, with SSL encryption and regular backups to protect against data breaches and loss.

Today we learned by incorporating these elements into your website design, you can create a great user experience that encourages visitors to engage with your brand, convert into customers, and return for more.